What’s in a Name? What’s in a Logo?
everything
Your identity (logo, name, brand) needs to communicate the essence of your story in a single graphic, one look and feel, and (at most) a couple of words. It is one of the most challenging aspects of marketing. Your identity will give prospects a clue as to who you are, what you do, what you represent, and the values you bring to them. It is the one piece of your marketing that most frequently creates a first impression, so it’s critical to starting off your story right. Creating your identity through the process of outcome-oriented marketing means that this critical piece of your marketing ecosystem will do its job as effectively as possible. It means that your prospects, your market, and your public will understand the essence of your story from the initial impression, from the very first glance. When you start at the outcome, every step gets you closer to your goal.
Click here to see samples of how our identity designs captured our clients' messages.