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THE OYA GROUP · May 2010  |  oyagroup.com
Outcome-oriented Marketing 408-358-3444
Articles

Designing for the Next Generation of Devices — Don’t Get Left Behind
"I believe we live in a world where the hand-held web device equipped with an accelerometer is going to become more and more prevalent, and quickly."
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Social Network Design Principles
"Social networks really are like Seth Godin believes, the birth of tribes. The tribe created within the network can vary widely in its ethics, values and overall manner."
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The Changing Typography of the Web
"Beginning Tuesday, Monotype Imaging, a Massachusetts company that owns one of the largest collections of typefaces in the world, is making 2,000 of its fonts available to web designers."
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Client Spotlight
ASSIA Inc.

Coming out of stealth mode can be extremely difficult. It’s the first time you present your company to the world, and it has to be professional, concise, and truly reflect the character and benefits of the company. Assia came to Oya for help.

A global provider of DSL management software, their website needed to play to the large telecom providers by being informative, attractive, and easy to navigate. They knew for sure that they wanted to keep the bridge motif with which they launched the company, as it still represented their core values. Oya worked within their brand constraints and budget to deliver a website that positions them amongst the top tier vendors to the telecom marketplace.

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ASSIA Inc. website
From "The Oya Spiel"

YouTube Testing HTML5
"Google has expanded its adoption of HTML5 by releasing a beta version of YouTube using the new yet unapproved code (Feb 2010). However, the only browsers that support the code are Google’s Chrome, IE with a Chrome frame, and you guessed it if you read our earlier article, Apple’s Safari."
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A Three-Second Elevator Pitch?
"In a recent post on startupcfo.com Mark MacLeod notes that some of the principals at Sequoia Capital saw that start ups that were able to explain themselves in a sentence or less were the most likely to succeed."
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A User Experience in Budapest
"Last August, I had the privilege of traveling around eastern Europe with my husband. I was fascinated with signage systems and how each city handled communicating to such an international crowd. I kept anticipating communication break downs or mishaps during the use of different transit systems. It didn’t happen. The only frustration and complete confusion I experienced occurred in the simplest of places — the change room at the Széchenyi Fürdo in Budapest."
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THE OYA GROUP · 408.358.3444 · info@oyagroup.com · www.oyagroup.com

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