iMovie on the iPhone
"Capturing amazingly sharp 720p, iPhone 4 will be one of the greatest smartphone video capturing devices on the market."
> read

Marks and Meaning, Toward a Theory of Information Relativity
"‘How can I visualize how my product works.’ My first instinct is to try and back them up a bit. This is because they are already defining their project in terms of an answer or solution, and before you can deliver an answer you need to know the question."
> read

K-Sketch, The Kinetic Sketch Pad
"The Kinetic Sketch Pad is a pretty cool piece of software that came out of the Human-Computer Interaction and Design group from the University of Washington. The software allows you to create quick sketches with a pretty simple and lightweight interface, then transform them into an animation."
> read

MedSpan is a boutique and highly regarded healthcare research company, based in Chicago. They do the research that helps bring new products to market; products that help us live better, longer, and healthier lives. When their marketing showed symptoms of aging, they came to Oya for some brand rehabilitation and our website rejuvenation process.

Oya treated their condition with new creative, brand look and feel, messaging, and social media presence. The results are stunning. Now their site is drawing traffic, and truly communicating the values of their wonderful company.

“We all appreciate your diligence, creativity and thoughtfulness in putting together our web site. The results are outstanding.”
– Robert Kaminsky, CEO MedSpan, Inc.

Hesitation
"Measuring hesitation can be valuable. Hesitation can also come in forms that indicate if problem solving is taking place or if doubt exists. I often watch people as they use an app on their mobile device to see if they are in fact saving or killing time."
> read

Emotional Contagions
"Think of the last time you felt moved by a television commercial. Was it the story it told that triggered your emotional response? Was it a song? Perhaps it was just an image of another person showing emotion. Each of these examples has an explanation and a reason for being used in communications — especially advertising."
> read

The Real Value of Marketing (?)
"As a small agency we work with many companies in a wide variety of industries. As a Silicon Valley agency we work with a lot of tech companies. And I have noticed something that seems especially rife here in the valley; many companies simply don’t realize the real value of marketing…"
> read

Join our social network or just follow: