5 Marketing Principles Brands Should
Embrace in 2010
"Most of the marketing rules we lived by just five years ago are practically obsolete. The industry has faced more changes in the last five years than in the previous 50."
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The Science of Color
"Color is the ultimate tool a designer has at his or her disposal to communicate feeling and mood. If you use red to sell your product, you’re probably going to have more success."
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Just How Popular Was Google’s Super Bowl Ad, Anyway?
"Take the Super Bowl. As you’ve no doubt heard, Google ran an ad in the third quarter, which wouldn't be remarkable except that Google never advertises on TV (except a few cable spots for its web browser Chrome last spring) and it had rarely done any brand advertising to consumers"
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NTS is an engineering services company with many locations and a long list of services. NTS needed a way to tell clients of their broad range of services and locations as they waited for product test results. They wanted a solution that was more ecologically-friendly and cost-effective than traditional printed datasheets. Oya’s solution was very high-tech and a bit old-school; posters!

While clients lounge in the waiting rooms, they have a dynamic, custom-illustrated poster with all the information in one place. Now clients ask their account rep about additional engineering services tailored to their unique needs, and NTS does not have to keep literature racks filled, manage printing, content updates, or deal with excess inventory or printing costs.

Pantone Announces 2010 Color of the Year
"Ladies and gentlemen, we have a color for 2010. Last year it was Pantone 14-0848 Mimosa, a bright yellow encouraging a positive outlook towards the anticipation of a gloomy year. "
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Giving It Up To Google
"Most of the time it seems that having some level of uniqueness is a good thing–unless you’re one of those people who thrive on blending in with the crowd. But, what if your uniqueness is exactly what undermines your privacy? Where would you draw the line?"
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HTML5 on the iPad
"In last month’s article “How Tablets Could Influence Online Marketing“, the issue of enabling Flash on mobile devices was raised. On January 27th, Apple revealed the much anticipated tablet we now know as the iPad. "
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