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| THE OYA GROUP · December 2009 | oyagroup.com
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Study: Consumers Value Traditional Attributes In Online Brands "While Google remains consumers’ favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research." > read
Understanding Users of Social Networks
"If the ongoing social networking revolution has you scratching your head and asking, 'Why do people spend time on this?' and 'How can my company benefit from the social network revolution?' you’ve got a lot in common…"
> read |

10 Branding Trends for 2010 "Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value…" > read
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Baxano Stands Above Competition
Backs are delicate, as anyone who’s had back problems can attest. Baxano was ready to emerge from stealth mode to market their advanced spinal stenosis treatment, the iO-Flex™ System.
They came to Oya to get the advanced web treatment they needed and, with our help, they have come out of stealth mode and strongly into the market. The new site and flash intro give a great impression. Doctors are discovering this less-invasive tool, and patients everywhere are standing a little straighter.
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Android Apps—a Growing Market
"Want to know if your Android application customer demographic has changed since Verizon’s launch of the DROID? Just look at your app’s comments on the Marketplace."
> read
All of Your Words Are Belong to Us
"To my mind one of the most stunning developments on the web this year have been the almost total unhinging of content ownership."
> read
Design Theory in a Digital Age
"I received an alumni newsletter the other day that announced the retirement of my college professor, Hanno Ehses. After 35 years as a professor in the design department at NSCAD University, Ehses is signing off."
> read
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| THE OYA GROUP · 408.358.3444 · info@oyagroup.com · www.oyagroup.com
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