Seven Ways to Avoid Marketing Meltdown
"Whatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it."
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Social Media Monitoring: Time to Say 'Sod it'?
"Are we on the verge of seeing a rebellion? As we know more and more people are adopting various elements of the social web as part of their daily lives. "
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How the Old Spice Videos Are Being Made
"How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim—with commercials?"
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MarkLogic provides the industry’s leading database for unstructured information. The company focuses on customers in the media, government, and financial services markets. MarkLogic has been growing rapidly as it transitions from a startup into a major player in the market. The original brand identity was delivered with limited usage guidelines. As a result there was inconsistency in usage (colors, fonts, images) and challenges in design execution across a broad spectrum of marketing materials. Tracy Eiler, SVP of Marketing, felt the brand identity needed a refresh. Oya created a new logo, worked on an identity line, updated the color palette, and developed a detailed set of design guidelines for a wide range of applications from building signage to email.

Change is Good
"On a lazy Sunday morning while walking the dog, I decided to get curious about a small 'For Lease' sign that I had been passing for the last 6 months. Each time I passed it I was curious, but not that curious. Finally, we had been in our office on Los Gatos Blvd. for over 8 years and I was itching for a change of scenery."
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Short-term Memory and UI Design
"Not too long ago, I attended a talk by Jeff Johnson hosted by BayCHI. He introduced his new book Designing with the Mind in Mind, which reveals the psychology behind user interface design. His lessons covered everything from Gestalt theory to blind spots, but what I found most interesting was the influence of memory."
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Letterpress Printing
"I recently completed a series of workshops at the Center for the Book in San Francisco in order to be certified to rent their letterpress printing equipment. After spending so much time on the computer designing complex interfaces and using programs to layout pages of content, it was refreshing to get back to good old ink, paper, and type."
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